for sale

The Blu-ray Disc for high-definition films is predicated on the rise – but the classic DVD on their dominant position in the market of video disks. In the first half, sales of Blu-ray discs in Germany over the same period last year increased from two to five million units, such as the Association of Audiovisual Media (BVV) announced on Thursday in Hamburg.

The DVD also reached even an increase by two percent to 45.7 million discs. Because Blu-ray discs are more expensive than DVDs, already one-seventh of turnover comes from business with the heavy volume. While the slightly lower average price of 11.30 € led to a drop in DVD sales by three percent to 517 million euros, the Blu-ray sales caused by a doubling of turnover to 82 million euros for a new record of the home entertainment industry. Also including the rapidly growing online business sales increased purchase of the video market by seven percent to 610 million euros. The combined reach of 52 million units sold, an increase of ten percent in the market for this medium.

The online business buying and Leihvideos growing strongly and is after the first half with total sales of 20.7 million € already well above the previous year (€ 6.2 million). The purchase area are 56.5 percent of revenues attributable to the fields and “Video on Demand” and “pay per view” together 43.5 percent.
“Avatar” is usually sold film

Top-selling movie in the first half on DVD and Blu-ray was “Avatar – Departure for Pandora”, in Roland Emmerich’s action-adventure “2012″ and the second part of the Twilight Saga New Moon – Bis (s) for the lunch hour. ” The rental charts of the German video stores, the further loss of five percent to only 46.3 million rental operations had their leads, as after the first quarter of Quentin Tarantino’s “Inglourious Basterds on. This is followed by “2012″ and “Avatar,” which in turn is in the Blu-ray Rental Charts forward.